Fly
the new feeling with Vistara
From Left to Right_ Vistara crew members flank Ms Rashmi Soni Head Corporate Communication, Mr Phee Teik Yeoh, CEO, Vistara, Mr Giam Ming Toh, Chief Commercial Officer, Vistara, Mr. Kishore Mardikar, Head Marketing, Vistara
Ø Unveils
product, brand music, in-flight meal service, Frequent Flyer Program- Club
Vistara
Ø Announced
strategic partnerships with Taj Group and SIA
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Business
Class
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42”seat
pitch
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7”
seat recline
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Extendable
leg rest
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Height
adjustable headrest
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Personal
storage space
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Plated
meals
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Premium Economy
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33-36”seat
pitch
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4.5”
seat recline
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Leather
upholstery
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Winged
headrests
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Individual
coat hooks
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Tray
service
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Economy
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30”
seat pitch
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3.5”
seat recline
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Leather
upholstery
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Winged
headrests
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Specially
designed & branded meal boxes
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Vistara
also unveiled its tagline‘Fly the new
Feeling’, encouraging its potential customers to explore the product and
feel the difference.The aural identity (brand music)of Vistara, embodies the
spirit of the “carefree” world citizen connected with the emotion of the
“caring” Indian soul created by a leading sonic branding agency - Brandmusiq, was also launched at the
event.
Interacting with the media at the event, Mr Phee Teik Yeoh, Chief Executive
Officer, Vistara, said, “Today we unveiled
our long-awaited product and service elements that are a manifestation of our brand promise of delivering a seamless and personalized travel experience. My entire team and I are ready and committed to
putting the joy back into flying, by being intuitively thoughtful and
responsive to our customers’ needs at every stage of their travel experience. We thank everyone – our partners and
well-wishers for supporting us in our journey so far. Let’s begin the New Year with a new airline and a new flying experience. We look forward to
seeing you onboard soon.”
Mr Giam Ming Toh, Chief Commercial Officer, Vistara, said, “We have all been waiting a long time for this. Today we share
with you details about our carefully conceived product and services, specially
designed to ensure a joyful
and seamless travel experience. Within three weeks, our first flight will take
off and we hope to give our customers a memorable experience through the blending of our
innovative spirit with traditional Indian hospitality”
Leveraging on relationships with like-minded service
organisations, Vistara is working on interline sales agreements and other
partnerships with a few major international airlines
including Singapore Airlines and SilkAir.
These partnerships, more details of which will be shared later, will
give customers of our partner airlines easier access to sectors serviced by
Vistara. Further development of these partnerships will bring additional
benefits to Club Vistara members and strengthen our value proposition.
Vistara also announced a strategic partnership with
the Taj Group,India ’s
largest hospitality company. With a common objective to enhance the travel
experience for our mutual customers, the partnership will eventually include
tie-ups which will benefit members of the Taj Inner Circle (TIC) and Club
Vistara loyalty programs.
***
Seamless Check-in
experience
To
ensure a hassle-free and seamless check-in experience for customers, Vistara’s
innovative customer interface will offer four different ways to check-in,
including an auto check-in facility, a first in domestic travel in India.
Besides web check-in and check-in via the mobile app, Vistara will also provide
personalized service and dedicated counters, as well as designated queues, for
passengers to check in at the airport. Further enhancing the seamless
experience, travellers with hand baggage can proceed for security once they
check in at the mobile tablet service offered by Vistara customer service
representatives.
Personalized
comfort in the skies
Vistara’s
148-seater A320-200 will offer three cabin classes– Business (16 seats),
Premium Economy (36 seats), and Economy (96 seats). The Vistara Business Class
seats with 42” pitch, the largest by any domestic airline in India , offers exceptional leg room coupled with
extendable leg and foot rests. Height adjustable headrests along with personal
storage space ensures enhanced comfort. This coupled with exquisite and varied
dining presented with linen and bone china
service,
add up to the finest flying experience awaiting the traveller on Vistara.
Vistara
is the first full service carrier in India
to introduce the ‘Premium Economy’ class.
Customers here will enjoy extra space and ample legroom along with longer
armrests, winged leather headrests and individual coat hooks. The dining
experience in Premium Economy will be well plated with wholesome meal service.
Economy passengers will experience the comfortable
leather seats with winged headrests and longer armrests accompanied with ample
legroom. Travelers in Economy will enjoy interesting variety in meals, packed in smart boxes.
The interiors have been designed keeping in mind the customers' comfort and the on board service is replete with the thoughtful nuances and an attentive dedicated crew. The color palate is rich and distinct with royal aboriginal and classy grey, creating a relaxing and soothing ambience.
Meals and Dining
The
chefs who worked on the Vistara menu have curated a special dining experience
using fresh and locally sourced ingredients to prepare healthy meals to ensure
that passengers arrive at their destination feeling light and fresh. An
eclectic mix of international and modern Indian dishes which incorporate
non-traditional ingredients for unique yet familiar flavours will be on offer.
The menus will change every week and will only reappear every 4 weeks to
continuously offer new dining experiences for frequent travellers.
A
choice of two non-vegetarian and one vegetarian meal will be offered in
business and premium economy, while in economy there will be a choice of one
each. Additionally, there are 17 special meals for customers who require these
for either dietary, religious, or medical reasons. Customers with special
dietary requirements will need to book the same while booking their tickets or
at least 24 hours in advance through our Customer Service Center
Feel exclusive
with Club Vistara
Airline’s
frequent flyer program, Club Vistara, is an innovative loyalty program
specially designed to benefit the customers. Its value-based accrual scheme, will enable customers to earn points basis the money
spent by them. Keeping up with the times, Vistara has done away with the
physical cards. Customers can
start enrolling for the program through Vistara website and download their Club
Vistara loyalty card.Additional
bonus points can also be accrued as customers get upgraded to become Silver and
Gold Members. Another unique feature of this program is Family Pooling which
allows up to six members of a family to pool
their points
which can be redeemed by any one of them. Vistara will also be partnering with
a few brands from the airline and
non-airline space to extend benefits/redemption of points to their members
thereby enhancing engagement with them.
Mobile
App Accessibility, coming shortly, will offer on-the-go
account access.
Soulscape
BrandMusiq,
a leading sonic branding agency, has created Vistara’s aural identity with its
brand positioning at the core. The mogoscape (soundscape for a brand) will
express the spirit of the “carefree” world citizen with the emotion of the
“caring” Indian soul. Western musical influences such as the piano, guitar, and
drums form the foundation to convey the spirit of a “carefree world
citizen,
while Indian overtones of the sitar, flute, voice, and tabla are used to reflect
the intuitively thoughtful and caring Indian soul.
